Perceptions are key

I recently came across this co-op branding article on the Fast Company design blog. Incredibly interesting take on what it takes to get ahead and create that ever so elusive 'unique product' or to 'differentiate' the business. This isn't solely ideal for co-ops. I can see good design differentiating many restaurants, markets and local retailers in the future. Or at least those who can see the benefit.

This whole concept relates in part to my previous article. Good design attracts the eye and the dollar.

UPDATE: February 12th, 2011:
Link to the actual market itself in London and a video on TED.com about their founder...
http://www.thepeoplessupermarket.org/
http://www.ted.com/talks/arthur_potts_dawson_a_vision_for_sustainable_restaurants.html